top of page

Values are material to investing

Writer's picture: Mathew JensenMathew Jensen

Global investment data provider Morningstar are out with their annual Voice of the Asset Owner survey, possibly including some of you, and their possibly surprising top heading for those in the US: 'Two thirds of asset owners globally say that ESG has become more material in the last five years.' 


What does 'more material' mean, and where has it come from?


As we’ve written elsewhere, ESG is not your faith’s values, but it’s a term often used as shorthand for values-based investing.  Morningstar surveyed ~500 asset owners, split roughly 40 / 40 / 20 between Europe, Asia and North America respectively, with more than one third having less than US$1 billion in assets (11% had less than US$100 million), with the vast majority using outside investment managers to manage all or most of their assets. 


The authors found that the percentage of respondents who had half or more of their assets 'reflecting ESG considerations' has increased every year since the first survey in 2022, to 35% today, with the highest results in Europe (45%) and lowest in North America (37%). 


Interestingly, where in their portfolios ESG is applied was broader than expected. Almost everyone associates ESG investing with equities (stocks), and overall 36% of respondents said it is most material for 'listed equities'. However, 25% of respondents said it was most material for private equity and debt (which likely includes impact investing) and 24% for real estate, with just 14% saying bonds. 


We’ve written elsewhere of the opportunities for faith-consistent investing in bonds, and expect this number to increase in the future.


Notable to us, as we hosted an entire Faith-Consistent Investing Interest Group on this topic in June 2024 and also in March 2023, the survey surfaced several 'barriers to pursuing an ESG investment strategy', with 'impact on returns' appearing at the top in ranked order:



We recently shared an observation with a faith-based asset owner that the first barrier 'impact on returns' should be crumbling under the weight of evidence, which may account for the decline in the 'fiduciary concerns' barrier, but this otherwise suggests the opposite, it has increased as a barrier. 


While we’ve written on this in the past (example here), diligence and consistency is needed to address this overridingly important issue. 


Finally, on active ownership (or company engagement, which we’ve written on extensively, including this recent post), the survey found that 60% of North American respondents found this work useful to changing company behaviour, while 21% in Europe found it 'not useful at all'. 


The most important strategy in engagement was direct company interactions, followed by public policy actions. Interestingly, proxy voting was considered the least important method of active ownership. The message for us: proxy voting is not enough.


Many more interesting findings in the report’s 25 pages. For example, page 12 has a survey of issues respondents found most pressing to address, with company labour practices getting a big boost of attention. Also surveying the geopolitical risks of most concern, with the US presidential election, and Russia-Ukraine war receiving the highest number of 'very material to investing' responses.


Values are material to your organisation, and more material to broadly more peer investors. For those of you feeling pressure not to pursue values in investments, this report offers peer insights into how and where they are implemented, in portfolios, and through company engagements.

© 2025 by FAITHINVEST

NGOsource ED on File Image.png

FaithInvest is a registered charity in England and Wales 1187015 and a company limited by guarantee registered in England and Wales 11862410. Although registered in the UK, FaithInvest has been deemed equivalent to a 501(c)(3) public charity in the United Sstates by NGOsource. Click the badge (right) for more information.

Disclaimer

FaithInvest is an international nonprofit organisation that empowers faith groups to invest in line with their beliefs and values. FaithInvest is not authorised by the Financial Conduct Authority and does not provide financial or investment advice. Information provided on FaithInvest’s website or its other communication channels does not constitute financial or investment advice. If you wish to receive any form of financial or investment advice, please consult a qualified and independent financial advisor. You should conduct your own due diligence in relation to any investment opportunities or strategies you choose to pursue. FaithInvest does not promote any specific investments or opportunities and cannot therefore accept responsibility for any specific financial or investment decisions you make following participation on its website platform.

bottom of page